Fashion trickles down onto everything. Whether we like it or not, trends drive how we behave and the lifestyles we choose. In recent years there’s been a huge shift on how dogs are considered within the household, in many ways this evolution being for the better. The majority of people that have a dog will have the animal sleep under the same roof. Most people will even spend a good amount of money in accessories such as plush bedding and interactive toys to keep their furry friend happy. A lot of dog owners choose only dog-friendly holidays, where they can share their time off with their pets.
And now, we have actual dog fashion, as in clothing brands that are marketed towards dogs and owners who will buy a collar with a certain print, or a jumper with a colourful pattern. When it comes to dressing up your dog, I cannot help but feel like there is an invisible line, in which you go from “dog owner who wants to keep their dog warm” to “crazy dog-person who dresses their chihuahua in a tutu and tiara”.
I really got into dog fashion when I adopted my best friend, Nero, more than 7 years ago. I remember being so excited about my little companion that I bough him a camo-tee with “Action Pup” written on the back. To me, this was treading the very thin line between funny and ridiculous. A year later, I pushed the envelope a tad further… with a Yankees sweater.
I’d like to say no humans were harmed in this photoshoot, but Nero was pretty miffed at me
The fact that Nero would walk sideways, à la crab, every time he wore the sweater was a dead giveaway: what I found cute meant nothing to my dog.
There are ways of dressing up your dog, in the same way as there are many different reasons to do so. Sometimes it’s not about aesthetics. Any dog expert or veterinarian will tell you that certain smaller breeds, with short or barely any hair, do require an extra layer of warmth during the colder months. Greyhounds have such delicate thin skins that it’s advised they wear a coat if they are going to engage in play with other dogs.
I’m a firm believer of “to each his own”. If for you happiness comes from dressing up your dog in skirts, tees and beanies, go ahead. I do however wonder how these animals actually feel about it. Some owners will swear their dogs love to don some Santa shorts and a hat every Christmas and who am I to refute that?
Due to the fact that Nero is small and pretty thin on the furry side, decent canine attire is something I’ve learnt to look out for. Being a dachshund mix, he is fussy as hell and will refuse to walk in anything with sleeves or hoodies. I couldn’t have been happier when, more than a year ago, I found a brand that hits the nail on the head with regards dog fashion, Pepito & Co.
Their garments are very wearable and easy to clean, even catered for fussy dogs, as Celia, the lovely designer behind the brand, once told me. Their rescued dachshund Pepe, doesn’t enjoy garments with sleeves. So everything that is manufactured has to be canine-approved, otherwise it’s discarded. Celia and her partner Rubén are continuously inspired by their beloved dogs: Blondie and Pepe, and now, wonderfully sassy Conchita. Pepito & Co products can be bought via their online store and, recently via HOUNDWORTHY in the UK.
Yes, I’m a sucker for cute things, so it’s no surprise that when I found another sausage in need of a home, I adopted said wiener. I bought him his own Pepito & Co collar because I felt he deserved his own stars. I’m hoping one day I’ll be able to afford one of the travel bags by Pepito & Co, they are ridiculously cool-looking, and, I said I’m a sucker, didn’t I?
Jarvis giving good face with the 2013 Americana collar, part of a limited edition
I can’t help loving my dogs as much as I do. I honestly don’t make them wear anything they are not comfortable with …anymore. Having a dog is a massive change in lifestyle and I, for one, am happy to see cute accessories aimed at making my life easier and my dogs happier. I don’t know if I will ever be OK with dogs being dressed up as princesses or pirates. This is the thing about trends, they end up permeating everything. If it makes you smile and you are 100% convinced your dog wags its tail happily every time the superman suit comes out, it’s not the worst you can do. You could be one of those people who buys a dog of a fashionable breed to then abandon it when things get tough. For that, personally, I have zero tolerance.
Pictures: Fashion Limbo via @sausagemafia on Instagram, Santos Román por Pepito & Co