It’s finally happening, VV Vintage is alive!! I can’t believe it was way back in 2009 when I first mentioned singer VV Brown’s online vintage store. She has now teamed with fashion girl and creative talent Lola Peach to re-launch VV Vintage as an online clothing store that is all about reinventing, recycling and getting your creative juices going.
So what does the press release say? “Focusing on the ethics of up cycling and sustainability within fashion alongside handpicked internationally sourced vintage pieces. Through working with new art, design and fashion talent VV Vintage is unique in being able to offer exclusive lines from these emerging talents as well as bespoke customized pieces. VV Brown, known for her unique and quirky sense of style, personally approves each item available on the site and is pro-active in seeking fresh exciting talent to work with”
What does Fashion Limbo say? To begin with, I want to make clear that this is NOT a sponsored post. I’m not getting paid to write about VV Vintage. I’m doing so because I see this as a truly exciting project. I believe in recycling, I believe the fashion industry can and should be more sustainable. I love originality, I think that the idea of wearing something unique, of good quality, and with ethical value is a yes, yes, yes. From what’s already online, I have fallen in love with an amazing navy blue coat with stunning leather lapels, and have my eye on a vibrant animal print jumper. With regards to full outfits, pictured below are three of my favourites.
To make this project even more amazing, VV Vintage is closely linked to Oxfam, and 10% of all its profits will go to charity. Together, Oxfam and VV Vintage will enable up and coming designers, fashion students and other emerging talents to design and customise pieces donated by Oxfam.
To top it all, there is a hot viral video, to help you get an idea of what VV Vintage is.
About VV Brown? Those of you who know me are probably are aware that I adore her music and have been admiring her creative talent since I first saw that amazing performance of Crying Blood on Jools Holland’s Later (switch to 480p to hear the music). She was been closely linked to fashion, modelling for Ashish at London Fashion Week, becoming the face of Marks & Spencer’s and has rocked the cover of numerous fashion many magazines such as Vogue.
There you have it, something truly exciting to start your Wednesday. To know more about VV Vintage and get involved, follow them on Twitter and Facebook.
What is your take? Do you do “reinvented” vintage? Would you buy something that had been up cycled?
Pictures: VV Vintage
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